Most people are taught that greed is bad. That wanting more makes you selfish. That desire is the root of suffering.
But in Greed Is God, Sadhguru flips that idea.
And it works.
This book isn’t about promoting selfishness. It’s about understanding desire. It’s about using that desire to fuel growth, purpose, and expansion.
Sadhguru argues that greed is just a strong longing for something more. The mistake is not in the longing. The mistake is in misunderstanding it.
He says the real problem isn’t wanting too much. It’s wanting too little.
That alone makes this book worth reading.
Wanting More Is Natural
Sadhguru challenges the age-old idea that we should kill our desires.
He says it’s unnatural.
We are wired to want more. More love. More peace. More experience. More life. More truth. Even those who seem detached are longing—for freedom, stillness, or enlightenment.
The point isn’t to stop wanting. It’s to become conscious of what you want and why.
The desire to expand, Sadhguru says, is divine. In fact, he sees greed not as evil, but as a disguised spiritual urge.
That’s a bold statement. But in context, it makes sense.
Greed Is a Misunderstood Force
According to the book, what we call “greed” is just energy.
You can direct it into consumerism. Or you can direct it into creativity, service, and exploration.
Most of us are taught to suppress that energy. But Sadhguru invites us to channel it instead.
He tells stories about people who wanted “too much”—and ended up changing the world. That longing, he says, is sacred when used with awareness.
This flips the idea of restraint on its head. He’s not asking us to live without. He’s asking us to live fully.
And that’s refreshing.
Fulfillment Comes Through Expansion
Sadhguru doesn’t mean we should all chase money or material success. That’s too narrow. He’s talking about inner expansion.
Wanting more is not the issue. The issue is being unconscious of what we’re chasing.
He writes that if people truly realized what they wanted, they’d stop chasing small things. They’d aim for the ultimate.
So the book isn’t about greed in the traditional sense. It’s about reclaiming your longing. And learning to direct it toward truth, not trivia.
A Spiritual Lens on Desire
One of the most powerful ideas in the book is that spirituality and ambition are not opposites.
They’re often treated that way. But Sadhguru says your longing is what drives you toward the divine. It pushes you beyond your current limits.
He suggests that instead of taming our desires, we should make them bigger. So big, they include the whole world.
That’s not selfish. That’s expansion.
Style and Readability
The tone is conversational, like much of Sadhguru’s writing. It’s not packed with jargon. It’s light but deep. You’ll find jokes, metaphors, and sharp observations.
It feels more like a talk than a book. And that’s a good thing.
You don’t need to agree with everything. But you’ll be challenged to think differently. And in a world full of recycled opinions, that’s valuable.
A Contrarian Take That Inspires
Many self-help books tell you to simplify. To let go. To be content with less.
This one tells you to want more—but with clarity.
That’s the twist.
Sadhguru doesn’t ask you to stop desiring. He asks you to desire with awareness. To stop settling for crumbs and reach for something vast.
He makes the case that your longing is not a flaw. It’s your engine.
Why This Book Matters
Greed Is God gives permission to feel hunger again—spiritual, emotional, intellectual. It tells us we don’t need to shrink to be wise.
That’s a message many need today.
In a time when “less is more” is the mantra, this book suggests more can be sacred too. More joy. More love. More depth. More life.
But not more clutter.
That distinction is key.
Final Thoughts
This book isn’t for those looking for step-by-step success hacks. It’s not for people who want to be told what to want.
It’s for readers who are curious about the link between desire and destiny.
It’s for those willing to question old assumptions—and grow in new ways.
I didn’t agree with every word. But I closed the book feeling larger, not smaller.
And that’s rare.
So yes, Greed Is God is a provocative title. But it’s also a profound read—if you’re ready to see desire as sacred, not shameful.
Would you say your own desires are holding you back—or pulling you forward?
